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What is Dilatation Agency?

We are a marketing and public relations startup. Sheila Estaniel founded the agency after more than a decade in the industry. She’s worked with Fortune 500 companies, collaborated with fashion weeks and film festivals, and coordinated campaigns with various partners from Project Runway, the Food Network, and even the Trade Commission of Peru. She’s worked on campaigns that have been featured on broadcast television and featured in publications like the LA Times.

The agency currently specializes in the food, fashion, lifestyle, women-owned, and wellness space.

What does the agency's name mean?

Dilatation (diləˈtāSHən) means to dilate, expand. While dilation refers to a condition that happens naturally, dilatation is induced and changes a thing in a specific way. This is similar to raising awareness and visibility for your product or service. It’s not going to just do it on its own. You need to make it happen, intentionally and strategically.

“A lot of the marketing words I wanted to use for the agency had already been taken. I looked up ‘amplify’ on thesaurus.com and this came up. I liked it because dilation is related to giving birth, and it’s like I’m giving birth to the business. Also, your eyes dilate when you’re excited about something, and that’s what we want to do. Get people excited about you and what your company is about.”

Do you work with small business owners or entrepreneurs?

Yes, our marketing and PR services are available to companies of all sizes. We offer affordable tiers for small business owners and entrepreneurs by customizing campaigns based on specific needs.

What is your specialization?

We currently specialize in the culinary, fashion, lifestyle, women-owned, and wellness industries. We have plans to expand into the sustainability space in the near future.

Why should we work together?

We simplify your outreach efforts while increasing your bottom line. We combine our marketing and public relations expertise to create a strategy that addresses  your company’s specific needs.

Tell us what your goals are, and we come up with a plan of action.

We communicate on a regular basis, you approve everything before we do it, and then we deliver results.

Where are you based?

We currently serve clients in Arizona and California. We are big fans of coworking spaces that allow us to keep our pulse on the latest trends and gain fresh insights from other entrepreneurs and startups. After all, we live in a world of rapid change and technology disruptions. These spaces help us keep overhead costs low, and we pass the savings on to our clients.

How much does it cost?

Cost will vary depending on your business goals. We are happy to give you a quote if you tell us more about your company’s specific needs. Contact us here.