Brand Awareness Article Includes Expert Tip From Dilatation Agency

Check out this article compiling tips on creative ways to build awareness for your brand in 2019. Dilatation Agency’s founder is included as one of the experts. Her advice? Showcase what you can do by using it to help others create content.

17 expert tips for building brand awareness in 2019

Check out this article compiling tips on creative ways to build awareness for your brand in 2019. Dilatation Agency’s founder is included as one of the experts. Her advice? Showcase what you can do by using it to help others create content.

“If you are able to build up enough awareness in your product category that resonates well with your target market, you will have reduced the noise of competitors by creating an easy purchase decision for your customers. How? Well, you’ll have successfully eliminated the hassle of researching other options.

If you are looking to successfully boost your brand awareness, you have to stop using tired and recycled tactics. As previously noted, your target market is always on the hunt for something better. To ensure you make a lasting impression as the most popular option on the market, you have to use fresh and exciting strategies.” 

You can read the rest of the article here. If you want the TLDR version, then here’s a quick summary of what others have done that you might be able to apply to your own business building strategy so you can grow this year:

  1. Meet your customers where they are
  2. Get personal with tagging
  3. Be present amongst your audience
  4. Create authentic content
  5. Get your brand out there
  6. Create a nurture funnel
  7. Attend everything within your niche
  8. Implement a link building strategy
  9. Create real experiences to foster genuine advertisements
  10. Hand out fun branded products
  11. Do more with your testimonials
  12. Influencers actually work
  13. Sponsor organizations and events
  14. Help others create content
  15. Invest in podcasts
  16. Focus on your personal LinkedIn
  17. Increase your credibility with reputable endorsements

IdeaMensch Interviews Agency Founder

Learn more about Dilatation Agency’s founder in this entrepreneur interview w/ IdeaMensch.

Dilatation agency specializes in marketing and PR for small businesses and entrepreneurs. Learn more about our founder, Sheila Estaniel, in this interview w/ IdeaMensch.

“Throughout the years, my career trajectory put me front and center in the community, collaborating on projects and meeting different kinds of people, including small business owners.

Speaking with many of them, I heard over and over about the challenge of marketing (especially on social media) and difficulty raising visibility for the products or services they offered because they either lacked the time, resources, or know-how.

I wanted entrepreneurs and small business owners to be able to access marketing and PR help with the same ease as bigger companies, but without breaking the bank, especially since many of them did not have the same kind of budget.” Read more

Wondering what’s in a name?

“A lot of the marketing words I wanted to use for the agency had already been taken. I looked up ‘amplify’ on thesaurus.com and ‘dilatation’ came up. I liked it because it’s related to dilation, which is related to giving birth, and it’s like I’m giving birth to the business. Also, your eyes dilate when you’re excited about something, and that’s what we want to do. Get people excited about you and what your company is about.”

Check out our list of services and contact us to see how we can help you grow.